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Financial Health Still Worries PhysiciansFinancial health
52

% are very or somewhat concerned about the financial health of their organization

Financial Pressure Drives ChangeFinancial health
48

% of physicians are considering major operational changes to offset financial burdens (static for 3 years; led by 56% of Millennials)

Labor Shortages Hit FinancesFinancial health
46

% cite labor shortage/ability to find and retain qualified staff as a financial concern

Most See Solid Financial GroundFinancial health
67

% of physicians believe their practice is on solid financial footing (led by 75% of Boomers+ vs. 65% of Millennial/Gen X)

Practice Viability Is a Recurring WorryFinancial health
75

% of physicians worry at least once a year about the financial feasibility of running their practice (including 71% of those who feel on solid financial footing)

Staff Costs Strain PracticesFinancial health
47

% cite cost of staff retention and acquisition as a top financial concern

More athenaInstitute in action

AI Comfort Is RisingAI
54

% of physicians feel comfortable using AI in their practice — up from 46% in 2025

Good is the enemy of great. But also I think you can't let great be the enemy of getting going.
Kaley Meadows
Practice Administrator
AI Comfort Varies by Practice SizeAI
43
% of small practices show comfort with AI (Mid-sized 58% | Large 54% | Enterprise 65%)