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Affordability Resonates With MillennialsMarket trends
59

% of Millennial physicians cite access to affordable healthcare as a top priority vs. 47% of Boomers+

Healthcare Optimism Remains LowMarket trends
32

% of physicians express optimism about the future of U.S. healthcare (2026: 32%; 2025: 29%; 2024: 30%)

A Broad Ambulatory SampleMarket trends
501

respondents across ambulatory medical practices; wide range of specialties, sizes, and payment models

More athenaInstitute in action

AI Comfort Is RisingAI
54

% of physicians feel comfortable using AI in their practice — up from 46% in 2025

Good is the enemy of great. But also I think you can't let great be the enemy of getting going.
Kaley Meadows
Practice Administrator
AI Comfort Varies by Practice SizeAI
43
% of small practices show comfort with AI (Mid-sized 58% | Large 54% | Enterprise 65%)